Your New Year Gift to YOU!

Hey Visitors

I am often asked, what is the must have training all bloggers (experienced and inexperienced) should own?

The answer is simple...

If you want a website that gets lots of traffic and makes serious cash...

Then this is the must have training you should own. (and freshly updated too!)

A complete, step-by-step system to starting & growing profitable affiliate & authority sites.

Seriously, this is the best investment you can make right now - in your business and you.

Get it here

Now available with a New Year discount!

May 2022 bring you all you hope for and more.

Barry Dunlop
IncomeDiary.com

 

 

IncomeDiary - MidasCode Ltd
2nd Floor 325A Goring Road Goring-By-Sea
Worthing West Sussex BN12 4NX
UNITED KINGDOM

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The quickest, easiest way to get your emails opened and read (most of the time!)

Hey Visitors

When it comes to email copywriting, most people have it wrong.

They focus on the message and not on the reader.

The truth is simple.

When people look at their inbox, they want novelty not marketing.

Only when you have their attention, can you make a SALE!

Our latest post shows you how...

21 proven ways for getting your emails opened and read

Warmly,

Barry Dunlop
IncomeDiary.com


 

 

IncomeDiary - MidasCode Ltd
2nd Floor 325A Goring Road Goring-By-Sea
Worthing West Sussex BN12 4NX
UNITED KINGDOM

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Learn more about our updated Terms of Service

rezdentry@gmail.com On January 5, 2022, we're making some changes to our Terms of Service. These changes won't affect the way you use Google services, but they'll make it easier for you to understand what to expect from Google — and what we expect from you — as you use our services. You can review the new terms here. At a glance, here's what this update means for you: More clarity on what you can expect from Google and what we expect from you: We're providing more examples to describe the mutually respectful conduct that we expect from all our users. Improved readability: While our terms remain a legal document, we've done our best to make them easier to understand, including reorganizing some topics so that they're easier to find. If you use Family Link to manage a Google Account for someone else, please take some time to talk to them about these changes. Thank you for using Google! Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA, 94043 You have received this email to update you about important changes to Google's Terms of Service.

Tonight marks the end of something…

Hi Visitors

We have important news.

Tonight is your last chance to get in on "The Content for Profit Blueprint."

If you're still on the fence, then here's the important news.

Clive has added an extra session showing how you can make a side income from your book.

The bonus he offered was how to write a book (and why you need one.)

And if you join us on The Content for Profit Blueprint before midnight you get to discover exactly how to monetize your book.

A guaranteed way of turning your book into an asset.

Hurry because there's only four places left.

- Barry

https://clivecable.com/699-2




 

 

IncomeDiary - MidasCode Ltd
2nd Floor 325A Goring Road Goring-By-Sea
Worthing West Sussex BN12 4NX
UNITED KINGDOM

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Hey Visitors - 50 shades of content…

I bet you're a bit like me...

Overwhelmed with the conflicting advice out there about content creation.

There must be at least "50 shades of opinions" on writing content.

But there is only one piece of advice worth receiving.

And instead of coming right out, this story says it better than I ever could.

Several years ago, a skinny young man with a slightly overfed donkey went to cross the border between two countries.

The border guard suspected something sneaky was going on.

So, he asked the skinny man if he had anything to declare.

The man said no.

The border guard unconvinced, reluctantly let them through, muttering the word "smuggling" under his breath as he did so.

The following week the same man appeared at the border gates.

This time the border guard knew there was something afoot.

"Anything to declare." He asked.

"No." came the reply.

This time the guard searched both the man and his donkey.

He found nothing.

"I know you're up to something, and I'm going to find out what it is."  The guard declared.

With that he let the man and his donkey pass.

The next week the skinny man and his slightly overfed donkey was there at the border again.

Waiting in line to pass through.

This time the guard didn't ask the 'anything to declare' question.

He just stopped them, and strip searched the man.

Still nothing.

He had to let them through.

He said, "I know you're a smuggler and I'm going to catch you."

This went on for week after week, year after year.

Finally, when the skinny man and his donkey appeared, the guard had had enough.

"Look." He said. "I'm retiring tomorrow.

Tell me what you've been smuggling all these years.

I give you my word I won't tell a soul."

The skinny man asked. "Is your word good?"

The border guard now desperate to know - and realised he'd been outwitted all these years - made a solemn promise never to tell anyone.

"I'm retiring tomorrow. I just need to know.

I need peace of mind.

Your secret is safe with me."

"Okay, then I'll tell you.

I'm smuggling donkeys." The skinny man told him.

Let's look at this from the border guards' point of view.

His number one, dominating emotion was…

Curiosity.

In all content creation - CURIOISTY is your new best friend.

Never forget that.

Now let's look at this from the skinny man's perspective.

What's your take on him?

If you said "he's hiding out in the open" you're right.

That twist at the end makes the whole story come alive.

Now a confession.

Do you remember I promised to introduce you to a friend and a colleague?

You may recall his name, Clive Cable.

Well, you've already been introduced to Clive.

How?

He wrote these emails.

Yes, he's been hiding in the open.

Out of the two of us, Clive's the writer and I'm the SEO geek.

I know how to get content ranked on page one on Google.

Doesn't matter what the subject is.

I've done it so many times.

Clive knows how to engage readers through writing.

He's been doing that for 31 years.

With four books under his name, and four ghost-written.

Anyways, there we were one muggy day drinking a hot black beverage in the Rise Café down in West Bay.

Out of the blue Clive asked me what he could do to help Income Diary subscribers.

"Have you had too much coffee already?" I asked.

You see it's not like Clive to give up his time freely.

But I admit - it got me thinking.

I said, "I'll give it some thought."

A brain ache later, I thought…

If we combine our skills any content creator could dominate their market with ease.

Clive and I pondered back and forth for a week or so.

See, the truth is we didn't just want to give you a course on just content writing.

What would be the point?

You go to all that trouble creating content for what?

Create good will for freebie seekers?

I think not.

You're a business not a charity.

You don't want "collectors of information."

Where's the satisfaction in that?

If you're going to do anything with your content you want to attract what we call "Results Getters."

These are the types of buyers that enjoy your content and buy everything you sell.

So, we came up with…

Wait for it.

"The Content for Profit Blueprint."

You can get all the details here.

It's a guaranteed way of making your creative content connect with your ideal buyers, so you can reliably build your business.

Most SEO experts say it will take a year to monetise your content.

We say three months max.

It may take a lot less, that's up to you.

To make content creation easy for you we give you all the tools you'll need to convert readers into buyers.

That includes Clive's programme called "Influence Intelligence."

Clive has been writing persuasively for 31 years.

So, he knows how to make money from words.

And they way he does it is subtle and respectful.

Listen, trial and error can take 5 to 10 times longer than knowing exactly what to do, what the say and how to say it.

Now, with post covid you have an opportunity like never before.

More people are buying online.

And guess what?

Almost all of them rely on great content before they buy.

Go take a look at what we have for you

Barry Dunlop
IncomeDiary.com








 

 

IncomeDiary - MidasCode Ltd
2nd Floor 325A Goring Road Goring-By-Sea
Worthing West Sussex BN12 4NX
UNITED KINGDOM

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One of the most divisive topics in the content writing world…

Hey Visitors

I've never heard of "truck drivers block," have you?

Or Pub landlord's block for that matter.

Does that mean writer's block a myth?

That depends on who you talk to.

My take on it is – if you believe in it – then it's true.

So how do you fix it?

With these five words...

But first a warning.

Almost all sufferers of that horrible affliction have it because they don't do any or enough research.

Or they don't read much.

Learn to read until you love to read.

If could be sci-fi, action novels, superhero stories.

Anything that stimulates your mind.

All great writers are also avid readers.

They love to consume and devour books.

You know you've cracked the art of reading when you can walk into a library and not fear any book.

Then you'll have plenty to write about.

I digress.

Those five words to kick writer's block to the curb are…

"It seems to me that…"

Whenever you get stuck begin writing these five words.

They "only work."

Enough about that.

Let's switch gears for a moment or three.

And talk about spicing up your writing with similes.

You know, those short pithy sentences that speak volumes.

You may have noticed one or two sprinkled into these messages.

If you want to describe something that moves rapidly you could use…

"Faster than a cheetah on Red Bull."

Or you might want a quirky way of getting agreement about a hard to grasp concept.

And it helps if you use humour.

Like this…

"If you're not confused, then you must be thoroughly misinformed."

Or if you want a way of insulting someone (please choose a generic someone) you could say…

"He's as ignorant as an egg."

Or

"She's all retch and no vomit."

Phrases like these I give a 'double thumbs up' because they make you different.

It's better to be different than it is to be the best.

Another gear change…

Ever heard of Rudolph Flesch?

He wrote a book in the '50's about simple writing.

In other words, keeping your writing so simple a child of ten could understand you.

All newspapers pander to the intelligence of a 10 year old.

And if it works for them it will work for you.

Back to Rudolph Flesch.

In Microsoft Word there's a feature that shows you how easy it is to understand your writing.

It's called "the Flesch-Kincaid score.

Yes, you guessed it.

Microsoft knew about our Mr. Flesch.

And added in Mr. Kincaid.

If you want to get good (and you should) at writing so a child of ten can understand you, do this…

Get rid of all three syllable words.

Or as many as you can.

Yes, you can get away with words like, "Microsoft" and "intelligence," because they don't ask you to strain your brain.
 
But these two words to.

"Eschew obfuscation."

Okay, I could have said, "avoid confusion" but that's not as much fun. 😊

About my next email...

Before we go there, I want to give you a helping hand in word choices.

Run this next section by Microsoft's "readability statistics."

Or as it's now called, Editor.

You'll discover something you never expected.

Here are the words…

There is strength and force in short words.

- Words that blast and boom.

- Throb and thump.

- Clank and chime.

- Hiss and buzz and zoom.

There is grace and charm in short word.

Words like lull and hush and purr.

There are short, lush words like…

Dank, muck and dench.

And short dry ones like…

Crisp, parch and husk.

There are words that work hard at their job that pry and push, slash and hack, cut and clip, chip and saw.

Words that tease the taste.

Make glad the eye.

Whet the nose.

And please the ear.

There's nip, twang, bite, and tang.

There's sweet, sour, tart, or dry as they need be.

There are words you can hear like the swish of silk.

Soft words with a feel of swan's down.

Words with a smell like musk.

Smoke, cheese, mint and rose.

You can't tell me that reading those words was boring.

Because I wouldn't believe you.

Back to my next email...

Do you like surprises?

Good ones I mean.

Great.

Then let's meet back here around 24 hours from now.

Barry (writers block "myth buster") Dunlop.
IncomeDiary.com




 

 

IncomeDiary - MidasCode Ltd
2nd Floor 325A Goring Road Goring-By-Sea
Worthing West Sussex BN12 4NX
UNITED KINGDOM

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It doesn’t look good I’m afraid.

Hey Visitors

I still remember the doctor walking into the room and giving me the alarming news

"It doesn't look good I'm afraid.

I think you'd better come over here and see this for yourself."

This got you hooked, didn't it?

Of course, it's all made up.

I mean, you knew that, right?

Okay, it was meant to grab your "curiosity eyes" and drag them into the page.

Before I go into emotional words there's one thing you should know.

The first sentence you write is the most important.

It's that simple.

The ONLY purpose of the first sentence is to get the reader to read the second sentence.

And the ONLY purpose of the second sentence is to get the reader to read the third sentence.

The ONLY purpose of the third sentence is to …

You get the idea.

The more time you take to craft your first sentence, the better the chances of your reader reading your whole article or whatever.

Moving on…

Here's something I want you to etch into your mind, remember forever, and keep this top of mind when you write.

You're not in the business you think you're in.

You're in the "emotional delivery" business.

The stronger the emotions you elicit in your reader, the more they will consume your content.

And they will read anything you write.

Most writers I know have a weird way of "talking."

They use words like…

Analyse, balance, be conscious of, one does, one should, call to mind, organise, logical, comprehend, understand, relate to, come to mind, and so on.

Only one problem here.

None of these words "fit in a wheelbarrow."

What do I mean?

If you can't see it in your mind, it doesn't fit in a wheelbarrow.

Try to make an image of "analyse."

How about "comprehend, logical, understand or organise."

Can't do it. Can you?

If you want to be great at content writing you need an emotional thesaurus.

Words like…

- White hot.

- Wounded duck.

- Forced.

- Vicious.

- Front-line trenches.

- Street-tough.

- Tickle.

- Slaughter.

- Abandon.

- Slash.

- Virus.

- Shelter.

- Bloody.

And so on.

Every one of those words conjures up a picture in your mind.

You can feel the DRAMA in each word.

It's almost as if each word tells its own unique story.

They are immediate.

Visceral.

Impactful.

Full of drama.

And drama is what keeps readers hooked.

You've got to move people with your words.

If not, then your reader will "switch channels."

Let's take this a step further.

If you want a world-class mini lesson in emotional writing look at lyrics of songs that have stood the test of time.

And they still move you after the 100th listen.

Annie's song by John Denver is a great example…

You fill up my senses, like a night in a forest.

Like the mountains in springtime,

Like a walk in the rain.

Like a storm in the desert,

Like a sleepy blue ocean.

You fill up my senses, come fill me again.

He knows he's in the emotional delivery business.

Every sentence is soaked in feeling words.

There are visual words.

"Like a night in a forest."

Auditory words.

"Like a storm in the desert,"

Kinaesthetic words.

"Like a walk in the rain."

He "carved" those words with the same precision as Michelangelo carved David from marble.

About my next email in this series…

Have you ever stared at a "blank page" not knowing what to write?

Ever run out of ideas?

Or can't think of what to write next?

Well, I've got good news for you.

I've got your back.

Because in my next email I'll give you the magic pill to cure "writers ill."

Until then,

Barry (drama queen) Dunlop.
IncomeDiary.com











 

 

IncomeDiary - MidasCode Ltd
2nd Floor 325A Goring Road Goring-By-Sea
Worthing West Sussex BN12 4NX
UNITED KINGDOM

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