Day 3 - Making Money Blogging
Hello Visitors,
Most of you will probably think making money from your blog is all about throwing up adverts on your website, well sadly you're wrong! Today, I will share with you how you really make money online!
If you are lacking inspiration, check out this post I did about the top 30 earning blog's that I read!
How I Make Thousands Of Dollars Each Month Blogging
I am sorry to say that I won't be showing you how to make money from your blog selling physical products, that just sounds like a job to me, not the Internet Lifestyle! Here is how I make proper money on auto pilot from my blogs!
Don't take any of these tips for granted, I actually turn away a large amount of advertisers now from my blogs because I just don't have room for them anymore and don't need the money!
The secret to advertising deals is to not treat them like advertisers but to treat them as partners. Most bloggers will find advertisers and will add the advert to their blog and that's it, then at the end of the month they have to find a new advertiser. What I do is I reach out to every advertiser, I express to them how important they are to me and see what else I can do for them. By doing this I usually manage to up sell them with more advertising and create a long term partnership. The benefit of this is every month I don't have to look for new advertisers because they are happy and get results. The biggest loss in revenue for bloggers is the time where they have no advertisers, so keeping every advertiser for as long as possible is really important! Some of the advertisers on Retireat21.com have been advertising with me for 8 months now!
You also want to make sure you get every advertiser on a subscription payment so each month they automatically pay via PayPal and you can sit back knowing the money will be there every month. Another thing I do is when I reach out to my new advertiser, I offer them something for FREE, perhaps a review, text link or a mention on my website just to make advertising on my website look superior to advertising on any other website.
A really popular Wordpress Plugin for managing advertising and statistics is OIO Publisher, it is an ad manager with a focus on performance, control and ease of use. Serve advertising on your blog or website and keep 100% of the revenue you bring in. This software is a no brainer for any new or advanced blogger because you don't need to know any coding, it is all done automatically for you!
Finding those first time advertisers can be a real problem for some bloggers, I have an amazing advertising page which shows all to my potential advertisers exactly what they can expect to get and include testimonials from other advertisers letting them know just how great I am. To find other webmasters who want to advertise on your website I use marketplaces for webmasters such as Sitepoint, WebmasterTalk and DigitalPoint. About 70% of all my advertisers have come from doing this, and about 90% of advertisers should stay every month if you are offering them value for money. What I do is under value and over deliver, this way I make sure I always have advertisers and have one less thing to worry about.
I wrote a couple of great articles on Retireat21.com for selling more advertising on your blog, check them out here:
Sold My Advertising, Now What?
Making More Money Online With Less Time
Every time you are recommending a product or service, you could be earning money! Over 60% of my income comes from selling products on commission, it's so easy but the only down side is you are not guaranteed to make money but with advertising banners you are. A good thing to do is to have multiple sources of income for your blog, I split it up into 3 or 4 methods.
A lot of my readers hate me to just tell them to buy one product and not give them choices. So when I promote affiliate products I will do a comparison chart like on my Blogging Resources page and they will be able to see what product is the best and then make the decision for themselves! You could do this for all sorts of products, protein shakes, business cards and hotels.
Finding affiliate programs to run on your site is also easy, I use two affiliate networks, Commission Junction and Click Bank. Signing up is FREE and once logged in you can search the marketplace for products in your niche to promote! They provide you with banners and suggested text links to help selling a lot easier! If you are looking to sell physical products such as Books, DVD's and Computers etc then you can actually sell on behalf of Amazon using their Associate Program. This is great for review websites because every time you do a review of a product, often people will go out and then buy it, well now you can be rewarded for doing that!
A cool tool I am using to get more affiliate sales is a Wordpress Plugin called Wordpress Link Cloak which allows you to automatically make words in your blog posts link to a affiliate product. For example, if you had a health blog and added a link so that every time you mention the words Healthy Food on your blog then it will automatically link to your affiliate program. What is also great about this plugin is it will cloak the link so that it doesn't even look like an affiliate link.
Two of our top bloggers mentioned how Affiliate Sales account for the highest percent in revenue, check out their interviews on how to make money with affiliate products on your blog.
John Chow Interview - Blogging His Way To Millions
Rachna Kingston Interview - Making Money Online Selling Website Templates
Depending on your niche, Google Adsense and other PPC networks can be your saviour! For those of you who don't know PPC means Pay Per Click and so every time someone clicks on an advert on your website, you will be paid for it, this could be from 5 cent to $5 depending on your niche. I also run a web design blog and I had sold adverts on the site which brought in around $300 a month. I decided to change and use Google Adsense and instead earn $1500 a month from the website. It's all about testing and seeing what works best for your readers.
The trick with PPC adverts is where you place them on the website. You will get more results if you place them right above each blog post and at the top of your side, take a look at my business blog and see how I have my adverts placed. I highly recommend copying that model.
Another tip that I have recently picked up is if you have Adsense on your blog and you see the same advert promoted, time over time it's because they are getting results. What you could do is sign up for their affiliate program and try to promote it yourself and see if you get better results then the PPC.
CPM advertising is when you get paid per 1000 impressions. This can be a valuable monetization technique for a blog with huge amount of traffic struggling to bring in any advertising revenue at all! There really isn't much to say about this method, just that it's easy, typically large companies will use this type of advertising because it builds on their brand and will get them sales later down the road. I have a 16 year old friend who owns a Film blog and as you can imagine, he has a little amount of time, being at school and having exams. He uses CPM advertising on his blog which earns him around $4,000 a month for his 100,000 monthly visitors. It may not seem like much but his blog niche is a hard one to monetize but driving traffic to it is easy! The film companies will often buy out his advertising for just the day before a film is launched to create some buzz!
Tomorrow I will show you how to bring in those first visitors to your website and share with you how I went from zero to 2,000+ visitors a day on my new blog within a week!
To our success in 2010,
Michael Dunlop
PS. How do you plan to monetize your blog?
PPS. If you want to learn how bloggers are earning 7 figures a year from affiliate programs, then check out this ebook!
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