Great Examples Of Content Marketing that is Working Right Now!

Hey,

The secrets of success are hidden within plain sight!

Content marketing works - and today Craig Ballantyne reveals his own unique spin on it.

Plus some clever observations on human behavior!

And for over 100 more copy and paste blog post headlines, proven to get us over 10,000,000 visitors...

Check out Traffic Domination.

Enjoy

Barry Dunlop

Team Incomediary

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Content Marketing - What Is Working, Fall 2015

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Here's what's working now in my business. It's called Content Marketing. What we do, on a very simplified level, is send traffic from our Facebook pages (300,000 fans) to our website (EarlyToRise.com). Once people go to our site, we make them free offers and show them our best products.

Each day we get about 500 new email subscribers and make about 20 sales, and each month our sales are doubling. We're really optimistic this will be a big breakthrough in our business in 2016.

The success of this plan depends on the content you create. It needs to be both valuable and interesting enough to get the initial click (without lowering yourself to the level of "clickbait"). Here's what I've found...

For better or for worse, and because of human nature, people love articles that:

=> Give them the easy way out
=> Justify their bad behaviors
=> Allow them to feel superior to others because of things they do AND don’t do (for example, people that don’t have iPhones love reading about the negatives of iPhones)
=> Surprise them with facts (especially ones that make them feel better about themselves or justify bad behaviors)
=> Give them permission to eat forbidden foods
=> Allow them to blame others
=> Prove that it’s NOT their fault that they are broke, overweight, struggling, etc.
=> Bring down others to their level
=> These are not politically correct, but it’s true, and it’s just human nature.

Based on that list, here are some of the article ideas I suggested that would get a lot of clicks and help us build an email list of people interested in pain relief (to promote our Yoga DVD program):

7 foods that reduce pain
7 foods NEVER to eat for pain relief
7 drinks that reduce pain
7 easy changes to make at work to reduce pain
7 things in your house causing you pain
7 things you do in your sleep that cause you pain
7 things your boss does that cause you pain
7 ways your iPhone causes you pain (also allows iPhone haters to enjoy)
7 ways your spouse causes you pain

The list of 7 things can be 3 things, 5 things, 10 things, etc. It's not the number, it's the ideas that matter… we want to prove to someone that there are several surprising things they can do with minimal effort to reduce pain and prove that it’s not their fault they are in pain (in fact, it’s often someone else’s fault!).

The overriding message is that content needs to let people off the hook (blame others for all pain) and make it easy to reduce pain (by eating favorite foods – like anti-inflammatory cherry pie) all while surprising and entertaining them.

Create some killer content today,

Craig Ballantyne

PS - And now for something completely different...

If the world were to take all your earthly possessions and ask you, "What do you have left?" and you could truthfully reply, "Everything," with a calm smile on your face, knowing that you have your family, friends, and integrity, then you, my friend, have lived the right way and won the game of life. Have gratitude today. Count your riches in relationships.






 

IncomeDiary, Midascode Ltd.
2nd Floor, Afon Building, Worthing Road
Horsham, W Sussex, RH12 1TL
UNITED KINGDOM

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