I bet you're a bit like me...
Overwhelmed with the conflicting advice out there about content creation.
There must be at least "50 shades of opinions" on writing content.
But there is only one piece of advice worth receiving.
And instead of coming right out, this story says it better than I ever could.
Several years ago, a skinny young man with a slightly overfed donkey went to cross the border between two countries.
The border guard suspected something sneaky was going on.
So, he asked the skinny man if he had anything to declare.
The man said no.
The border guard unconvinced, reluctantly let them through, muttering the word "smuggling" under his breath as he did so.
The following week the same man appeared at the border gates.
This time the border guard knew there was something afoot.
"Anything to declare." He asked.
"No." came the reply.
This time the guard searched both the man and his donkey.
He found nothing.
"I know you're up to something, and I'm going to find out what it is." The guard declared.
With that he let the man and his donkey pass.
The next week the skinny man and his slightly overfed donkey was there at the border again.
Waiting in line to pass through.
This time the guard didn't ask the 'anything to declare' question.
He just stopped them, and strip searched the man.
Still nothing.
He had to let them through.
He said, "I know you're a smuggler and I'm going to catch you."
This went on for week after week, year after year.
Finally, when the skinny man and his donkey appeared, the guard had had enough.
"Look." He said. "I'm retiring tomorrow.
Tell me what you've been smuggling all these years.
I give you my word I won't tell a soul."
The skinny man asked. "Is your word good?"
The border guard now desperate to know - and realised he'd been outwitted all these years - made a solemn promise never to tell anyone.
"I'm retiring tomorrow. I just need to know.
I need peace of mind.
Your secret is safe with me."
"Okay, then I'll tell you.
I'm smuggling donkeys." The skinny man told him.
Let's look at this from the border guards' point of view.
His number one, dominating emotion was…
Curiosity.
In all content creation - CURIOISTY is your new best friend.
Never forget that.
Now let's look at this from the skinny man's perspective.
What's your take on him?
If you said "he's hiding out in the open" you're right.
That twist at the end makes the whole story come alive.
Now a confession.
Do you remember I promised to introduce you to a friend and a colleague?
You may recall his name, Clive Cable.
Well, you've already been introduced to Clive.
How?
He wrote these emails.
Yes, he's been hiding in the open.
Out of the two of us, Clive's the writer and I'm the SEO geek.
I know how to get content ranked on page one on Google.
Doesn't matter what the subject is.
I've done it so many times.
Clive knows how to engage readers through writing.
He's been doing that for 31 years.
With four books under his name, and four ghost-written.
Anyways, there we were one muggy day drinking a hot black beverage in the Rise Café down in West Bay.
Out of the blue Clive asked me what he could do to help Income Diary subscribers.
"Have you had too much coffee already?" I asked.
You see it's not like Clive to give up his time freely.
But I admit - it got me thinking.
I said, "I'll give it some thought."
A brain ache later, I thought…
If we combine our skills any content creator could dominate their market with ease.
Clive and I pondered back and forth for a week or so.
See, the truth is we didn't just want to give you a course on just content writing.
What would be the point?
You go to all that trouble creating content for what?
Create good will for freebie seekers?
I think not.
You're a business not a charity.
You don't want "collectors of information."
Where's the satisfaction in that?
If you're going to do anything with your content you want to attract what we call "Results Getters."
These are the types of buyers that enjoy your content and buy everything you sell.
So, we came up with…
Wait for it.
"The Content for Profit Blueprint."
You can get all the details here.
It's a guaranteed way of making your creative content connect with your ideal buyers, so you can reliably build your business.
Most SEO experts say it will take a year to monetise your content.
We say three months max.
It may take a lot less, that's up to you.
To make content creation easy for you we give you all the tools you'll need to convert readers into buyers.
That includes Clive's programme called "Influence Intelligence."
Clive has been writing persuasively for 31 years.
So, he knows how to make money from words.
And they way he does it is subtle and respectful.
Listen, trial and error can take 5 to 10 times longer than knowing exactly what to do, what the say and how to say it.
Now, with post covid you have an opportunity like never before.
More people are buying online.
And guess what?
Almost all of them rely on great content before they buy.
Go take a look at what we have for you
Barry Dunlop
IncomeDiary.com
IncomeDiary - MidasCode Ltd
2nd Floor 325A Goring Road Goring-By-Sea
Worthing West Sussex BN12 4NX
UNITED KINGDOM
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