An Open Letter to Readers Struggling to Build an Online Business

=> An Important Message From IncomeDiary <=

Dear Friend,

I want to thank you for sending me your ideas, but also for
sharing your frustrations with me. It takes a lot of courage
to be that open and honest.

But just as importantly, I appreciate your enthusiasm and
ambition. You have the right attitude and as long as you
keep going, you'll go far.

Now I have a couple of questions to ask you, and then some
advice on what to do next.

First, is your current idea something you are dedicated to
doing for 3 years, 5 years, or even 10 years?

Or do you think you'll change your mind again, jump ship,
and be on to the "next new shiny object idea"?

Now don't get me wrong, it's okay to change your mind.

In fact, a lot of my friends who I call successful struggled for
a couple of years to "find their voice" and identity within
their website business.

But when they finally "let go", and began to write with honesty
and feeling, and when they allowed their website business to
become an extension of themselves, THAT is when success
kicked in.

Second, I know you see a lot of people succeeding with
gimmicky-style marketing. And to be honest, a lot of this is
done simply to get attention in a crowded space.

HOWEVER, you must understand that it's not the gimmicky
marketing that is the secret ingredient to success.

What really matters is that a BIG IDEA lay beneath the
marketing. And that is what really matters.

A big idea that sets you apart from everyone else.

And while you might not have struck upon your big idea
yet, I'm pretty sure you've got it in you.

But right now, you need stability, focus, and the correct course.

Your current situation is like you've driven a tiny speedboat into the
middle of an ocean during a hurricane. Your ambition is getting
you tossed about in many directions.

What you need is a big, strong, steady ship that can move swiftly
and safely through the choppy ocean.

So here's what I want you to do next.

These 3 steps come from a book called "The Rockefeller Habits".

1) Set a 10 year Mission.

Tell me, what big goal do you want to achieve in 10 years? It must
be specific.

Mine, that I first set in 2009, is:

Help 1 Million Men and Women Transform Their Bodies and Their Lives

Once you've set this Mission, it will guide every decision you make.

It's as if you're walking in the desert, and you see a giant oasis
20 miles ahead. That's your destination.

But as you walk along, there will be many distractions that tempt you
to go off course.

And while you might zig and zag a bit, when you have your mission,
your final destination, your oasis in the distance, you'll forever remain
on the correct course.

Keep your eye on that and you'll never find yourself wandering
aimlessly, or worse, changing course and going off in the complete
opposite direction - often towards danger.

Having a mission will mean you'll always come back to the path
that keeps you going to that oasis.

Now I'll admit, that might not be the best analogy, but I'm sure
you'll get what I mean.

The Mission guides your decisions.

And it should be something so powerful that you'll stick to it on
both great days (when you foolishly think you can do no wrong) and
on the toughest days.

In fact, your mission will be the inspiration that sees you through the days
when your traffic drops because of a google change, or a competitor
criticizes you on their website, or you have a fight with your partner, etc.

The Mission will always be there to guide you.

Take your time and think deeply about this...it's one of the most
important decisions you'll make in your life.

2) Create core values for your business.

Your core values are the rules on which you operate your business.

You could almost imagine them as being your entire employee manual
in just 5-10 bullet points.

Any time you or your future employees are faced with a decision, a
simple review of your core values should be enough to help them
make the right decision.

You don't need a 150 page employee handbook when you have
powerful core values to guide you.

I really enjoyed creating the core values for Turbulence Training back
in 2010, and here they are for you:

1. Power people to peak potential
2. Help others: Customer service, customer service, customer
service is our priority.
3. We are always learning & improving
4. We create products on science-based innovation
5. We are No BS and politically incorrect, and make no apologies for it
6. Never, ever, ever give up

3) Define a handful of strategic moves to put you on top in your
niche market.

Come up with at least 5 strategic moves that you are best at and
will set yourself apart from the rest.

For me, these include:
-       Mastering direct mail
-       Improving online conversion
-       Boosting customer service/customer appreciation efforts
-       Creating the TT Certification
-       Filming more workout DVD's
-       Increasing my membership retention

What can set you apart?

Identify your unique ability and remember the Circle of Competence.

Use these to strategically plan the course of your website business.

So that's it my friend.

I hope these words help you shore up against the struggle that you
face right now.

You're strong enough, I know, to weather the storm.

And I look forward to hearing from you again when your fortunes
have changed.

Your friend,

Craig Ballantyne

PS: NEVER read this type of book again

"Make no little plans." - Dan Kennedy








 

IncomeDiary, Midascode Ltd.
2nd Floor, Afon Building, Worthing Road
Horsham, W Sussex, RH12 1TL
UNITED KINGDOM

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